Overview

Settah Optics is a specialized mobile e-commerce platform designed for the eyewear and optical retail industry. The platform connects a customer mobile application, a centralized administration dashboard, and a secure API backend to provide a complete digital shopping and operational management experience.

The system enables customers to browse prescription glasses, sunglasses, contact lenses, and related optical products while supporting the detailed requirements of prescription eyewear.

Customers can manage their optical measurements, upload prescription images, customize lens options, save favorite products, manage delivery addresses, use promotions, earn loyalty points, and follow their orders through one connected application.

The Business Challenge

Selling prescription eyewear online is more complex than operating a traditional e-commerce store. Customers need to select suitable frames, understand lens options, provide accurate measurements, and ensure that their prescription information is processed correctly.

At the same time, optical retailers must manage product variants, colors, sizes, materials, stock levels, prescription details, shipping methods, discounts, customer communication, and order fulfillment without relying on disconnected manual processes.

Settah Optics brings these operations together in a unified digital ecosystem, creating a clearer shopping journey for customers and a more organized operational workflow for the business.

The Thotix Solution

Designed and developed by Thotix, Settah Optics connects feature-rich iOS and Android customer applications with a centralized web administration dashboard and a scalable API backend.

The mobile application provides customers with an intuitive shopping experience, while the administration dashboard gives authorized teams complete control over products, inventory, customers, orders, promotions, loyalty settings, content, reviews, notifications, roles, and permissions.

The result is a specialized digital retail platform that combines customer convenience, prescription management, operational control, and future scalability.

Key Features

Customer Shopping Experience

• Bilingual User Experience

  The platform supports Arabic and English content, allowing users to browse and interact with the application in their preferred language.

• Smart Product Search and Filtering

  Customers can search products and filter eyewear by categories, price, size, color, material, and other available attributes.

• Product Categories and Collections

  Products are organized into clear categories and collections to simplify product discovery.

• Favorites and Saved Products

  Customers can save products they are interested in and return to them later.

• Customer Profiles

  Users can manage their personal information, language, preferred currency, and other profile settings.

 

 

Prescription and Lens Management

• Optical Prescription Profiles

  Customers can save prescription measurements for both eyes, including values such as SPH, CYL, Axis, Add, and PD.

• Prescription Image Upload

  Users can upload a photo of their doctor’s prescription instead of entering all optical values manually.

• Custom Lens Configuration

  Customers can select the appropriate lens category, type, brand, and available customization options.

• Lens Coating Options

  The platform supports additional lens features and coatings according to the available product configuration.

• Reusable Prescription Information

  Saved prescription details can be reused during future purchases, reducing repeated data entry.

Product and Inventory Management

• Product Variants

  The system supports multiple product options, including sizes, colors, materials, prices, and stock quantities.

• Structured Inventory Control

  Inventory is managed at the product and variant levels to improve operational visibility.

• Product Images and Size References

  Administrators can manage product media, size information, and supporting visual content.

• Stock Availability

  Customers can view available product options while the administration team maintains stock information centrally.

Cart, Checkout, and Orders

• Shopping Cart

  Customers can add configured products to their cart and review their selections before checkout.

• Saved Address Book

  Users can save multiple delivery addresses and select a default address.

• Shipping Methods

  The platform supports configurable shipping methods, costs, and estimated delivery information.

• Coupon Codes and Discounts

  Eligible customers can apply promotional coupons and discounts during checkout.

• Order History

  Customers can view previous orders and access their order details.

• Order Cancellation and Reordering

  Supported orders can be cancelled or reordered according to the configured business rules.

• Order Status Updates

  Customers receive clear updates as their orders move through the fulfillment process.

Loyalty and Customer Engagement

• Loyalty Points

  Customers can earn points through purchases and selected activities.

• Daily Engagement Rewards

  The platform can reward recurring activity and daily application usage.

• Referral Program

  Customers can invite friends using referral codes and receive eligible rewards.

• Reward Redemption

  Earned points can be used within the configured rewards experience.

• Customer Challenges

  The loyalty system supports activities and milestones that encourage continued engagement.

Marketing and Promotions

• Targeted Coupon Campaigns

  Administrators can create fixed or percentage-based coupons for selected users or customer groups.

• Product Discounts

  Discounts can be applied to eligible products and promotional collections.

• Promotional Banners

  Homepage banners can promote products, categories, seasonal campaigns, or selected destinations.

• Push Notification Campaigns

  The administration team can send localized notifications to selected customer segments.

• Managed Content Pages

  Informational pages such as About Us, Privacy Policy, and Contact Us can be updated from the dashboard.

Reviews and Customer Feedback

• Product Ratings and Reviews

  Customers can submit ratings and written reviews for purchased products.

• Review Moderation

  Administrators can review, approve, or reject customer feedback before publication.

• Trusted Product Feedback

  Moderation helps maintain relevant and appropriate reviews across the platform.

Centralized Administration Dashboard

The web-based administration dashboard gives authorized teams a single operational workspace for managing:

• Products and categories
• Product variants and inventory
• Orders and fulfillment statuses
• Customer prescription information
• Users and customer profiles
• Shipping methods
• Coupons and product discounts
• Loyalty points and reward settings
• Promotional banners
• Static content pages
• Product reviews
• Push notifications
• Administrative users
• Roles and permissions
• Platform settings

 

Connected Digital Ecosystem

Customer Mobile Application

The mobile application is the main customer-facing platform for product discovery, prescription management, lens customization, checkout, loyalty rewards, and order follow-up.

Administration Dashboard

The web dashboard allows the operations team to manage the complete retail workflow from a centralized interface.

API Backend

The backend connects the customer applications, administration dashboard, database, authentication, notifications, storage, and business rules.

Notification System

Push notifications support transactional order updates, customer communication, and promotional campaigns.

Cloud Media Storage

Cloud-ready storage supports product images, content media, size references, and uploaded prescription files.

Main User Types

Customer

The customer browses products, saves favorites, manages prescription information, customizes lenses, places orders, earns rewards, and submits reviews.

Administrator

The administrator manages products, inventory, customers, orders, shipping, promotions, loyalty settings, reviews, content, and notifications.

Super Administrator

The super administrator manages administrative accounts, roles, permissions, platform-wide settings, and advanced operational access.

How the Platform Works

1. The customer creates and verifies an account.
2. The customer browses eyewear categories and searches for suitable products.
3. A frame or optical product is selected.
4. The customer enters optical measurements or uploads a prescription image.
5. The required lens and available customization options are selected.
6. The configured product is added to the shopping cart.
7. The customer chooses an address, shipping method, and eligible promotion.
8. The order is submitted to the administration dashboard.
9. The operations team reviews the product and prescription details.
10. The order status is updated throughout preparation and fulfillment.
11. The customer receives relevant notifications.
12. After completion, the customer can submit a product rating and review.

Integrations

• Firebase Cloud Messaging for push notifications
• SMS and OTP services for account verification
• Maps and location services for delivery addresses
• Cloud storage for product media and prescription uploads
• Secure authentication and role-based access control
• Payment-related workflows, with the production payment gateway requiring confirmation

Business Value

• Simplifies the online purchase of prescription eyewear
• Reduces manual processing of prescription information
• Centralizes retail operations in one dashboard
• Improves product variant and inventory management
• Supports customer retention through loyalty and rewards
• Enables targeted promotions and customer communication
• Delivers a localized Arabic and English experience
• Provides a scalable foundation for future business growth

Technology Overview

• Backend Framework: Laravel
• Database: MySQL
• API Architecture: REST API
• Administration Dashboard: Filament
• Authentication: Secure token-based authentication
• Access Control: Role-based permissions
• Localization: Arabic and English
• Push Notifications: Firebase Cloud Messaging
• File Management: Cloud-ready media storage

The exact mobile application technology and production payment gateway require confirmation.

Project Highlights

• Specialized e-commerce experience for eyewear retail
• Prescription profile and image upload
• Custom lens configuration
• Connected mobile application and administration dashboard
• Loyalty points, referrals, and rewards
• Targeted promotional campaigns
• Multilingual customer experience
• Scalable API-driven architecture

Conclusion

Settah Optics demonstrates Thotix’s ability to transform a specialized retail process into a connected and scalable digital product.

By combining mobile commerce, prescription management, lens customization, loyalty rewards, and centralized administration, the platform supports both customer convenience and operational control through one integrated ecosystem.

Designed and Developed by Thotix
From Ancient Wisdom to Future Intelligence